"Win Back Lost Customers 
With Proven
AI-Personalized Video Emails That Reconnect and Convert"

Virgin Media — Winning Back Former Customers

Virgin Media used personalized videos
that reminded former customers of their previous plan and usage,
including loyalty offers.

Results: 
✅21% win-back rate increase
✅11% uplift in email open rates

💡 What stood out: AI made it scalable, but the message still felt 1-on-1.

Cadbury — Sweet Results from Personalization

Cadbury India launched a personalized video campaign
featuring each user’s name and Facebook data to recommend a chocolate gift.

Results: 
✅90% of recipients watched the entire video
✅65% clicked through
✅33% submitted a form

💡 Why it worked: The video made people feel known, not targeted. It was marketing that felt like a personal message.

MALL — Breaking Through the Noise

When MALL.CZ, a major European retailer, faced declining email engagement,
they replaced standard email blasts with 20,000 personalized videos.

Results: 
✅11x higher email click-through rate
✅Video watchers spent 701% more
✅Passive browsers into repeat buyers

🔧 How: Used personal names + interest data and embedded video in entertainment-themed messaging.

Nissan Europe — AI Video for Post-Service Re-Engagement

Nissan used personalized videos that referenced each customer’s car model and name in their post-service emails.

Results:
✅300% increase in click-through rates
✅Higher rebooking rates for services

How: Integrated with Idomoo’s video personalization platform to deliver at scale.

DuPont — Scalable Training with AI Video

DuPont used AI avatar videos to deliver professional-quality,
multilingual training for its global Operational Excellence initiative.

Results:
✅ Saved $10,000 per video in production costs
✅ Created videos 80% faster than traditional methods
✅ Increased learner engagement across global teams

trivago — Localizing Ads Across 30 Markets

trivago used HeyGen to localize TV ads simultaneously in 30 markets,
reducing time-to-market and production complexity.

Results: ✅ Cut post-production time by 50%
✅ Saved 3–4 months in campaign launch
✅ Launched localized ads in 30 markets at once

Ogilvy & Milka — Singing Emotions for Gen Z

Ogilvy created a Gen Z-targeted Milka campaign using three AI engines — HeyGen, OpenAI, and Uberduck
to help young consumers express their feelings through custom music videos.

Results:
✅ Emotional engagement with Gen Z via personalized songs
✅ Multi-AI integration with lip-synced video delivery
✅ Created highly shareable, culturally relevant content

Berlitz — Scaling Language Training in Record Time

Challenge: Expensive, inflexible studio shoots couldn’t meet scaling needs.
Solution: Synthesia enabled AI voice, avatar diversity, and quick video updates.
Results:
✅ 70% reduction in production time (3–4 months → 6 weeks)
✅ Team size reduced from 6 to 2
✅ Production costs cut by 66%

International SOS — Saving Six Figures with Faster Training

Challenge: Long training times, poor localization speed, and compliance risk.
Solution: Synthesia delivered multilingual AI video training with real-time editing and global collaboration.
Results:
✅ 12% increase in completion rates (to 97%)
✅ Six-figure cost savings via time reductions
✅ Cut localization time from months to weeks

Paragon Skills — Scaling Apprenticeship Training

Challenge: Slow, expensive external video production delayed course improvements.
Solution: Synthesia allowed in-house production with custom avatars and reusable templates.
Results:
✅ 95% cost savings per video (£850 → £40)
✅ 70% faster production with same-day video turnaround
✅ 90% learner satisfaction with video-based modules

Northwest Healthcare Properties
Supporting Global HR Change

Challenge: Live trainings were hard to navigate, update, and lacked engagement.
Solution: Synthesia enabled bite-sized AI video training, version control, and localization.
Results:
✅ 30+ videos created and shared with 300+ employees
✅ 2–3 minute videos produced in ~1 hour
✅ Training localized into French and German for global rollout

Ocado — Empowering Every Employee to Create Training Videos

Challenge: Lack of production skills, costly outsourcing, and unscalable localization.
Solution: Synthesia enabled team-wide video creation using branded templates,
multilingual scripts, and screen recordings.
Results:
✅ 450+ training videos created in 1 year
✅ All content localized in 4 languages
✅ Training content scaled efficiently company-wide

Adore Me — Fashion-Forward Re-Engagement

Adore Me used AI to segment customers and send style-based personalized video reactivation offers.

Results: 
✅6x return on ad spend (ROAS)
✅+22% re-engagement rate

Approach: "Your style is back" video campaigns with name, style, and tailored offer.

Grünewald Consulting — Tripling Outreach Response with AI Video

Challenge: Difficult to iterate messaging, scale outreach, and localize at speed.
Solution: Used Synthesia to generate personalized AI avatar videos in 120+ languages.
Results:
✅ 200% increase in response rates (60%+ reply rate)
✅ 30% more candidates submitted to clients
✅ Sending 125+ personalized videos weekly

Wise — Creating Training Content 20% Faster

Challenge: Slow, costly updates to compliance training and low engagement from static content.
Solution: Synthesia enabled faster AI-driven course production with editable avatars and narration.
Results:
✅ 20% reduction in production time
✅ +5% improvement in learner engagement
✅ 20% faster course update turnaround

Evonik — Creating Multilingual Training Videos 80% Faster

Challenge: Time-consuming production, difficulty with localization, and limited on-camera availability.
Solution: Synthesia enabled custom templates, diverse avatars,
and autogenerated subtitles to accelerate content creation.
Results:
✅ 80% time savings (2–3 minute videos in 5–10 mins)
✅ Content created in German, English, Chinese
✅ Scalable video production with a growing e-learning library

TTEC — Cutting Video Production Time by 70%

Challenge: Updating outsourced content was slow, expensive, and hard to localize.
Solution: Synthesia enabled flexible editing, multilingual avatars, and branded templates.
Results:
✅ 2,000+ micro videos produced by 3 creators in one year
✅ 70% faster production cycle (10 days → 3 days)
✅ Scaled learning content in 4 languages

Tek Experts — Scaling Just-In-Time Training at Speed

Challenge: Long video production cycles, inflexible editing, and high costs.
Solution: Synthesia provided avatars, flexible editing, and multilingual support to streamline and scale production.
Results:
✅ Training time dropped from 5 days to under 8 hours
✅ 300+ videos created by 3-person team
✅ 28% cost savings from traditional methods

Peel — Simple Thank-Yous That Drive Sales

Minimalist phone case brand Peel sent 10,000 AI-personalized thank-you videos.

Results:
✅87% more likely to repurchase
✅68% email open rate
✅86% video completion rate

🔧 Strategy: Founder recorded one video. AI handled the rest.

Doogma — B2B Personalization that Breaks Through

Doogma used AI avatar videos in cold B2B email outreach
that addressed recipients by name and showcased their website.

Results:
✅ Higher open and conversion rates than standard emails
✅ Multiple prospects replied praising the video
✅ A human feel in a space dominated by plain text

Avetta — Faster, Smarter Training at Scale

Avetta used AI video to convert internal training materials into short,
engaging onboarding content for 150+ support agents.

Results:
✅ 20% faster ramp-up time for new hires
✅ 60% reduction in post-training time
✅ 1300+ hours saved across 2 years of training

Lattice — Human Onboarding with AI Video

Lattice partnered with HeyGen to create personalized onboarding videos that make new hires feel seen and welcomed.

Results:
✅ Personalized video onboarding at scale for HR teams
✅ Supported a more human employee experience despite tighter budgets
✅ Strengthened innovation perception for the Lattice brand

Dr. Squatch — Turning Clicks into Conversations

This D2C men’s grooming brand used AI avatar videos to thank and re-engage customers by name.

Results: 
✅300% increase in email CTR
✅82% video completion rate, 26% replied

💡 Takeaway: Customers loved the personal touch. It felt real — even though it was powered by AI.

🇮🇳 Cashify — WhatsApp Videos Recover Carts

Cashify used AI videos featuring a celebrity avatar via WhatsApp to recover abandoned carts.

Results:
✅ 31% cart recovery rate
✅ Personalized videos increased trust and conversions
✅ Proved effective in a mobile-first, message-based market

Videoimagem — Scaling Personalized Video for AB InBev

Videoimagem used HeyGen to launch high-volume personalized video campaigns for clients
like AB InBev and Zé Delivery.

Results:
✅ 3x more engagement vs non-personalized video
✅ 50,000+ personalized videos created for AB InBev's BEES app
✅ 3,000+ videos produced for Zé Delivery app

Collibra — Cutting Production Time and Scaling Learning

Challenge: Slow production, difficult SME collaboration, and hard-to-scale training.
Solution: Synthesia enabled script-based AI video creation with collaborative review tools.
Results:
✅ 50% reduction in video production time
✅ 100-video training library created in months
✅ 30+ courses launched via Collibra University

BESTSELLER — Halving Classroom Time with AI Video

Challenge: Scaling classroom content was time-consuming, costly, and hard to update.
Solution: Synthesia allowed on-demand AI video production, enabling flipped learning.
Results:
✅ Saved 50% of classroom time with prep videos
✅ 250+ AI videos produced across 50 courses
✅ Cut production time in half, enabling faster scaling

Criteo — Enhancing Newcomer Onboarding with AI Video

Challenge: Updating videos was time-consuming, costly, and lacked flexibility.
Solution: Synthesia’s AI script generator, custom avatar use,
and brand asset integration enabled Rafael to fully update the onboarding experience.
Results:
✅ Training videos created in under 2 hours
✅ 50+ videos produced to scale onboarding
✅ Positive trainee feedback on video quality

RHI Magnesita
Driving Engagement with Localized AI Video

Challenge: Low engagement with static training and costly localization for supply chain content.
Solution: Synthesia streamlined video creation, added avatars, and automated translation.
Results:
✅ 40% faster video production (30–40 minutes per video)
✅ 384% increase in training platform traffic
✅ 3x viewer engagement with 4.8/5 satisfaction scores

MEDiSTRAVA — Delivering Medical Content
in 50+ Languages

Challenge: High-cost video shoots, poor engagement from static decks, and long localization cycles.
Solution: Synthesia enabled rapid AI video creation and instant language translation.
Results:
✅ 80% faster video production workflows
✅ Increased conference engagement with AI-powered content
✅ Medical videos localized in 50+ languages with 1-click

Crystal Ninja — 80x ROI with Handcrafted Vibes

This craft-based e-commerce brand used the founder’s AI avatar to recover carts and thank buyers.

Results:
✅80x ROI
✅54% click-through rate
✅35% cart recovery

💡 Best part: Customers responded emotionally: “OMG, you made a video for ME?"

APA — Halving Coursera Video Production Time

Challenge: Creating 100+ course videos for Coursera and edX was too time-consuming and inflexible to scale.
Solution: Synthesia allowed the team to quickly convert written material into videos with TTS, subtitles, and easy uploads.
Results:
✅ 50% reduction in video creation time
✅ 9 courses launched with hundreds of video modules
✅ 20–30% monthly course conversion rates (vs. 5–10% average)

Druva — Accelerating Sales Enablement with AI Video

Challenge: Inconsistent and inefficient training content slowed enablement across teams.
Solution: Synthesia enabled crisp, personalized, and scalable training content
editable and reviewable without full SME involvement.
Results:
✅ 2 hours of live content compressed into <30 minutes of video
✅ Dozens of training videos produced in 6 months
✅ More effective, engaging training that supports key workflows

Cohesity — Saving $100K in Video Costs

Challenge: Global SME availability, inflexible updates, and high production costs.
Solution: Synthesia enabled internal teams to build high-quality, consistent training videos rapidly.
Results:
✅ $100,000 in video production savings
✅ 3-minute videos produced in under half a day
✅ Video retention increased to 3 minutes with 80% watch rate

Fiery — Training 50,000 Learners in 8 Languages

Challenge: Video re-recording, localization costs, and studio constraints slowed delivery.
Solution: Synthesia enabled rapid AI translation, remote access, and zero setup time.
Results:
✅ Localized content in 8 languages
✅ 1000+ videos created in year one
✅ 87% faster updates (4 hrs → 30 mins)

IU — Scaling Learning for 100,000 Students

Challenge: High effort to scale and update large volumes of content.
Solution: Synthesia helped personalize learning with avatars, multilingual capabilities, and flexible updates.
Results:
✅ Production cycle cut from months to 2 weeks
✅ AI video used in 100+ courses
✅ First survey showed increased student satisfaction

DMG — 80% Faster Video Creation at Scale

Challenge: Limited editing skills, slow workflows, and inflexible voiceover updates.
Solution: Synthesia provided branded templates, avatars, and simple tools for rapid production.
Results:
✅ 80% faster content production
✅ 300+ modules created in 6 months
✅ Reduced cost and increased engagement and compliance

IP — Boosting Trade Show Meetings with AI Video

Challenge: Long production timelines and high third-party costs ($3,000/minute).
Solution: Created 4 explainer videos using Synthesia in just 48 hours with avatars and slide-text format.
Results:
✅ 35% more meetings booked at trade show
✅ 40% more video views compared to older content
✅ Cut production time from 30 days to 2 days

Intenseye — Turning Help Articles into AI Videos

Challenge: High video production costs, slow timelines (30+ days), and localization challenges.
Solution: Converted help articles into bite-sized multilingual videos using avatars and screen recordings.
Results:
✅ High-volume multilingual content from existing help docs
✅ Streamlined production workflow with avatars and in-built screen capture
✅ Improved help center engagement through video

Doculife — Scaling Video Marketing 20x Faster

Challenge: Long turnaround times, lack of voiceover skill, and high outsourcing costs.
Solution: Created explainer videos with avatars, screen captures, and voiceovers directly in Synthesia.
Results:
✅ 20x faster video production
✅ Significant cost savings vs traditional vendors
✅ Marketing campaigns launched on time, at scale

Forecast — Halving Course Creation Time with AI Video

Challenge: Manual voice-over syncing, lengthy editing, and inflexible updates.
Solution: Synthesia enabled rapid video generation with AI avatars and built-in screen recording.
Results:
✅ 50% faster course creation (from 1 month to 2 weeks)
✅ 100+ videos created in under 6 months
✅ Test scores improved due to engaging bite-sized training